Jai Moore is a writer, student and pasta enthusiast living in Melbourne.

Jai's Design Journal

Visual and Interactive Design journal completed during Semester 1, 2017 at Victoria University.

Week 5 Journal (30th March - 6th April)


I used Storytelling for Designers on Lynda.com to think about the design task from a narrative perspective (see below for more details).

Note on the design narrative: consider introducing a ‘story problem’. In the resource, there are some questions to ask of the design:

  • What is the ‘predator’ that needs to be avoided?

  • What is the looming danger?

Surprise is a key part of storytelling -- don’t be afraid to build a little intellectual ‘challenge’ into your work to surprise the viewer and create an ‘aha’ moment.

It’s only by creating an atmosphere of familiarity that an ‘aha’ moment can happen (as in : the juxtaposition of a familiar setting or symbol with a new one).


This week, we spent class time with Luke and I learned to implement the masking tool in Adobe Photoshop.


I completed Lynda.com’s Storytelling for Designers.

It included the following exercise: design a poster for school counsellors' offices to encourage more young women into STEM fields.

I created a draft of a poster composed like an eye test. The image used is a meme commonly used to convey confusion over what the audience perceives to be a simple idea. Here’s an example:

The primary target audience for this draft (girls in secondary education, aged 13-17) are assumed to be familiar with this image and its connotations. The symbology of the Snellen chart is used to draw the viewer’s eye through the message and imply that the viewer has already ‘passed the test’ when it comes to understanding the message.


Storytelling for Designers discusses choosing a protagonist and story problem to create designs that tell stories, along with iconography (in this example, the Snellen chart) and juxtaposition.

In my design, juxtaposition could come from the setting in which the design is placed – school counsellors’ offices – and the content itself (a contemporary, Twitter-based meme) which has the potential to surprise the viewer.

The central conflict of this design needs refining and some elements could be recreated to reference their inspiration better and centre the target audience as the protagonist, as in this example:

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Jai Moore